Publisher+of+The+Rose

//**The Rose: or Affection's Gift for 1847 **//

**﻿ ** **PUBLISHER: D. APPLETON COMPANY: **  Although //The Rose// is not a book for which D. Appleton and Company is well-known, this does not reflect upon the size of the role that the firm played in the history of American publishing. The timeline below outlines the most important events, publications and highlights of D. Appleton and Company, from the time of its nascency through its joining with another company.

**1825**: **D. Appleton and Company is founded by Daniel Appleton**. However, D. Appleton began not as a publishing company, but as a Massachusetts general store with an adjoining book department (with books shipped over from England). The book department was run by William Henry, Appleton's son. Eventually William Henry Appleton joined with his brother-in-law Jonathan Leavitt to transform the book department into an actual bookstore.

**1831: D. Appleton and Company publishes its first two books.** These books were: //Crumbs from the Master's Table// and //Gospel Seeds//. Without the relative success of these first two published works, D. Appleton and Company would most likely have ceased to exist at this point.

**1834: Based on the success of the company's first two published works, a third book is published.** This third work was a one volume edition of works by Jonathan Edwards.

**1847: D. Appleton and Company publishes //The Rose: or Affection's Gift for 1847//.**

**1859: D. Appleton and Company publishes Charles Darwin's //On the Origin of Species//.**

**1865: D. Appleton and Company publishes the first American edition of Lewis Carroll's //Alice's Adventures in Wonderland.//** The company purchased 1,900 unbound first edition copies, as both author Lewis Carroll and illustrator John Tenniel objected to the print quality. Although the book sold poorly at first, in retrospect Appleton and Company made a wise decision in purchasing copies of //Alice's Adventures in Wonderland//. In later years, the book became both a sensation and a classic.

**1872: D. Appleton and Company publishes //Picturesque America and Popular Science Monthly.//** The latter was one in a collection of magazines which the company published to supplement its publication of books.

**1875: D. Appleton and Company publishes //Picturesque Europe//.** Both //Picturesque America// and //Picturesque Europe// were volumes in a travel series. These leisure books strove to depict the sublimity of nature through their collections of steel and woodcuts by well-known artists.

**1875: D. Appleton and Company publishes //Memoirs of General William T. Sherman// and //The London Art Journal.//** The latter was another in of a collection of magazines the company published in addition to its books.

1895: D. Appleton and Company publishes //The Red Badge of Courage// by Stephen Crane and //Seward's Travels Around the World// by William H. Seward.** The latter is to date the bestselling travel book in the history of publishing.

**1897: D. Appleton and Company publishes //Memories of My Life// by Sarah Bernhardt.**

**1912: D. Appleton and Company publishes //The Reef// by Edith Wharton.**

**1920: D. Appleton and Company publishes //The Age of Innocence// by Edith Wharton.** This book went on to win the Pulitzer Prize for Novel in 1921.

**1933: D. Appleton and Company merges with Century Company (founded 1881) to form D. Appleton-Century Company.**

**1935: D. Appleton-Century Company publishes //A Constitutional History of the United States// by Andrew C. McLaughlin.** This book went on to win the Pulitzer Prize for History in 1936.

**1948: D. Appleton-Century Company is consolidated with F.S. Crofts Company (founded 1924) to form Appleton-Century-Crofts Inc.**


 * 1960: D. Appleton-Century Company is bought by Meredith Publishing Company.**


 * 1974: D. Appleton-Century Company is bought by Prentice Hall.**